The Central Queensland Highlands recently hosted a photo and video shoot for Tourism Australia (TA).

Two of our key destinations – Carnarvon Gorge and the Sapphire Gemfields – were in the spotlight, with local residents answering a call to be the talent for the National Experience Content Initiative (NECI).

Local tourism operators were also involved: Rubyvale Gem Gallery, the New Royal Hotel Rubyvale and Miners Heritage Rubyvale; and Carnarvon Gorge Eco Tours, Breeze Holiday Park Carnarvon Gorge and Carnarvon Gorge Wilderness Lodge.

TA funds NECI to produce images and video footage for use by tourism operators, regional tourism organisations, Tourism and Events Queensland, and TA.

Capricorn Enterprise helped coordinate the initiative in the Central Queensland Highlands, together with the Central Highlands Development Corporation (CHDC).