A campaign to inspire visitors to Explore More of the Central Queensland Highlands has picked up pace on social media.

Explore More of the Sapphire Gemfields has premiered on Facebook and Instagram and is the first of five short and snappy videos to be rolled out over the coming weeks.

The launch ties in with the release of the region’s new Visitor Guide and Touring Map, and they all form part of the tourism brand story, which the Central Highlands Development Corporation (CHDC) launched late last year.

The videos are being posted on the Central Queensland Highlands Facebook and Instagram channels.

Four of the clips feature the region’s hero destinations – Sapphire Gemfields, Carnarvon Gorge, Blackdown Tableland and Emerald – and the fifth will showcase the region as a whole. 

“We’re using beautiful cinematography and upbeat soundtracks to tell the story of our region, and that is there’s always something to discover and uncover when you Explore More of the Central Queensland Highlands,” Mr Thompson says.

“It’s about inviting and inspiring audiences to not only choose our region for their next getaway, but also to stick around longer than they might have otherwise planned.”

The Visitor Guide and Touring Map, produced every two years, are the main information source for travellers in the Central Queensland Highlands. They have been updated with the new branding, imagery, and content including itineraries, Indigenous attractions, fishing spots, and caravan and camping information.

Also, the focus of the guide and map is now on experiences, rather than destinations, in line with contemporary consumer habits.

“The guide and map were debuted at our trade stall at this month’s Let’s Go Queensland Caravan and Camping Supershow in Brisbane and thousands of copies were snapped up,” Mr Thompson says.

“It’s a really encouraging sign that we’ve hit the mark with consumers and we’re confident that’ll be reflected in visitation numbers over the coming year.”

Fifty thousand copies of the guide and map will be distributed to visitor information centres, businesses and events, including travel shows. 

Digital editions can be viewed on centralqueenslandhighlands.com.au.